L2 Concerns Detail Editor
Concern #14 | Strategy for Delivering Proposals to Project Owners
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Strategy for Delivering Proposals to Project Owners
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Description
The target market for PHC Service is strictly the Owners and Sponsors of projects that will probably be Energy Industry medium to large (>$100m). Finding prospects is this narrow category will not be easy.
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Origin
Meeting with Contour for Agency kick off
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Desired Outcome
A large funnel of Project Owners who we nurture together to give a steady stream of new projects in numbers commensurate with our production capacity.
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What Could Go Wrong
If we can't find a stream of identified prospects and deliver proposals to them, the PHC Service is not viable and will have to close.
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Current Situation
Recent Agency agreement with CENL enables access to Nigerian projects and contact with owners. We achieved interest from Prof PLO Lumumba (our Ambassador) for pan-African support, a significant platform for sustainable marketing.
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Strategy Narrative (JSON)
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Proposed Strategy
1. Make a strategy document with samples of approaches to project stakeholders (owners, government, NGOs). 2. Assemble a register of government officers for approaches. 3. Develop materials for approaches by physical package (Letter, envelope, USB stick with OE Logo, index to what's on the USB).
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Action Strategy (JSON List)
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Cause
1. Failure to identify qualified prospects. 2. Prospective clients don't understand or believe our value proposition. 3. Approaches not impressive.
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Event
Failure to persuade any prospects to take the PHC Service.
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Consequence
End of PHCC
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Notes
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