L2 Concerns Detail Editor
Concern #485 | Communication Strategy Insufficient for Scale and Complexity
Title
Communication Strategy Insufficient for Scale and Complexity
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Description
Large transformations require sustained, targeted communications. Without it, misinformation spreads, resistance increases, and local teams create their own narratives and workarounds.
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Origin
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Desired Outcome
A structured communication plan supports understanding, engagement, and two-way feedback across all organisations and user groups.
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What Could Go Wrong
Stakeholders feel ‘done to’; rumours dominate; adoption drops; training attendance and readiness decline; escalation comes late.
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Current Situation
The programme spans many organisations and user groups, requiring consistent messaging and feedback mechanisms.
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Strategy Narrative (JSON)
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Proposed Strategy
Create a comms plan by audience; provide regular updates, FAQs, and decision rationale; use local champions; track sentiment and engagement metrics; act on feedback.
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Action Strategy (JSON List)
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Cause
Underinvestment in communication planning and feedback loops for a programme of this scale.
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Event
Key messages and decisions are not consistently understood across departments and agencies.
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Consequence
Reduced buy-in, increased resistance, and delayed adoption.
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Notes
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