L2 Concerns Detail Editor
Concern #8 | Marketing the PHC Service
Title
Marketing the PHC Service
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Description
Project Health Control is an innovative methodology for project governance that was first proposed in 2004 and has been applied one well over 20 project test scenarios. The concept is inherently difficult to impose as the initial value proposition applies only to the Project Owner, and the second value proposition is simply too unbelievable as a practical application. Once the first project is achieved and declared as a huge success, the service will be easy to market, but in the meantime an effective strategy is needed.
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Origin
Meeting with Contour for Agency kick off
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Desired Outcome
A marketing strategy in place that establishes enthusiastic following among project owners and all project participants.
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What Could Go Wrong
No-one cooperates in the PHC deployment and the PHCC doesn't make it past the first project.
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Current Situation
We are at the very beginning of marketing the PHC Service in its current consolidated clear offering. Building a foundation of supporters in government and project owner organisations. Leveraging the Community Enhancement aspect of the service to gain wide base of support.
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Strategy Narrative (JSON)
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Proposed Strategy
1. CENL brainstorm on approaches using current contact list and expanding contact base. 2. Target key political figures and get them on the PHC People list as interested observers. 3. Consider a series of press releases to mark key developments.
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Action Strategy (JSON List)
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Cause
1. Resistance and active non-cooperation by project participants. 2. Project owners unable to understand the second value proposition. 3. Market strategy not effective.
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Event
No project deployments.
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Consequence
1. Show stopper. 2. We have to consider the PHC concept non-viable.
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Notes
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