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Voomly <support@voomly.com>

David Winter <info@order-efficiency.com>

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This is =E2=
=80=9Cthe=E2=80=9D easiest & BEST way =E2=80=A6<table class=3D=
"nl-container" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=
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ing=3D"10" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-ls=
pace:0;mso-table-rspace:0;word-break:break-word"><tr><td class=3D"pad"><=
div style=3D"font-family:sans-serif"><div class style=3D"font-size:14px;=
font-family:Arial,Helvetica Neue,Helvetica,sans-serif;mso-line-height-al=
t:16.8px;color:#000;line-height:1.2">

Okay, so in yesterday=E2=80=99s email, w=
e talked about how to create an attention-grabbing and action-generating=
ANIMATED video =E2=80=A6 we=E2=80=99ve seen some serious feedback so fa=
r, so if you haven=E2=80=99t checked it out yet, search your inbox for =E2=
=80=9CAIDA + DOODLY =3D SUCCESS =F0=9F=9A=80=E2=80=9D
=C2=A0</=
p>

We wanna keep the vibes flowing today an=
d show you=E2=80=94step-by-step=E2=80=94how to create a=
world-class Animated Video Explainer Video.
=C2=A0</=
p>
Because once you execute one of th=
ese for YOUR brand =E2=80=A6 BOOM =F0=9F=92=A3
=C2=A0

Leads and conversions everywhere =F0=
=9F=8E=89
=C2=A0</=
p>
Let=E2=80=99s dive in =F0=9F=91=87=
=F0=9F=91=87
=C2=A0</=
p>
How To Create a World-Class Explai=
ner Video
Before we go deeper into the HOW =E2=
=80=A6 let=E2=80=99s get clear on the WHAT.
=C2=A0</=
p>

What is=
an explainer video?
You=E2=80=99ll have come across th=
em many times.
=C2=A0</=
p>

Simply put, they=E2=80=99re usually shor=
t videos that *explain* how a product/service works.=C2=A0
=C2=A0</=
p>
And most of the time they feature =
someone on camera talking. A LOT. Boring!! =F0=9F=A5=B1=

=C2=A0</=
p>
This is where an Animated Explaine=
r Video comes in=E2=80=A6
=E2=80=A6 because they=E2=80=99re =
not only cheaper and easier to create.
=C2=A0</=
p>

They do a much better job of cap=
turing and keeping attention =F0=9F=92=AA
=C2=A0</=
p>
AND creating one is easier than yo=
u might think.

Especially when you follow these simple =
steps =F0=9F=91=87=F0=9F=91=87
=C2=A0</=
p>
Although we=E2=80=99re only going =
to keep it high-level in this email.

For a full breakdown and deep dive=E2=80=
=A6 <a href=3D"https://www.voomly.com/_tracking/email_click/workflow_ste=
p/vmqmqo/bXoRaGw/aHR0cHM6Ly93d3cudm9vbWx5LmNvbS9ibG9nL2hvdy10by1tYWtlLWF=
uLWFuaW1hdGVkLWV4cGxhaW5lci12aWRlbw%3D%3D/dwlNzyz" style=3D"text-decorat=
ion: underline; color: #2075dc;">check out this article</a> =F0=9F=91=80=
=C2=A0
=C2=A0</=
p>
1: Write The Script</stron=
g>
The first step you need to take is=
to SCRIPT your video =E2=80=94 even if you don=E2=80=99t like reading f=
rom one word-for-word, it=E2=80=99s important to script the flow of your=
video so you ensure it=E2=80=99s on-point.
=C2=A0</=
p>

There are many approaches you can take t=
o scripting, although one we find works well for Explainer Videos is thi=
s =F0=9F=91=87=F0=9F=91=87
=C2=A0</=
p>
<ul style=3D"line-height:1.2;mso-line-height-alt:21.599999999999998px;fo=
nt-size:18px">
<li aria-level=3D"1">Problem</li>=

<li aria-level=3D"1">Solution</li=
>
<li aria-level=3D"1">
Benefit
</li>
<li aria-level=3D"1">Call To Action</spa=
n></li>
</ul>
=C2=A0</=
p>

Check <a href=3D"https://www.voomly.com/=
_tracking/email_click/workflow_step/vmqmqo/bXoRaGw/aHR0cHM6Ly93d3cudm9vb=
Wx5LmNvbS9ibG9nL2hvdy10by1tYWtlLWFuLWFuaW1hdGVkLWV4cGxhaW5lci12aWRlbyM6f=
jp0ZXh0PWluJTIwZ3JlYXRlciUyMGRldGFpbC4tLFByb2JsZW0sLVlvdSVFMiU4MCU5OWxsJ=
TIwd2FudCUyMHRv/dwlNzyz" style=3D"text-decoration: underline; color: #20=
75dc;">this section</a> of the article for a more detailed overview of e=
ach step=E2=80=A6
=C2=A0</=
p>

The point here is that all great videos =
have one thing in common: attention to detail.</=
p>
=C2=A0</=
p>
You cannot have this if you improv=
ise. So before you go any further with your video, make sure you script =
your thoughts and ensure the FLOW is right.
=C2=A0</=
p>
2: Create Your Storyboard<=
/strong>
</div></div></td></tr></table>
<table class=3D"image_block block-2" width=3D"100%" border=3D"0" cellpad=
ding=3D"5" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-ls=
pace:0;mso-table-rspace:0"><tr><td class=3D"pad"><div class=3D"alignment=
" align=3D"center" style=3D"line-height:10px">
<a href=3D"https://www.voomly.com/_tracking/email_click/workflow_step/vm=
qmqo/bXoRaGw/aHR0cHM6Ly93d3cudm9vbWx5LmNvbS9ibG9nL2hvdy10by1tYWtlLWFuLWF=
uaW1hdGVkLWV4cGxhaW5lci12aWRlbw%3D%3D/dwlNzyz" target=3D"_blank" style=3D=
"outline:none" tabindex=3D"-1"><img src=3D"https://d15k2d11r6t6rl.cloudf=
ront.net/public/users/Integrators/f1027de7-2038-4cb2-b32d-e3b0cf3875c1/u=
ser-6121/image2_31.png" style=3D"display:block;height:auto;border:0;max-=
width:490px;width:100%" width=3D"490"></a>
</div></td></tr></table>
<table class=3D"text_block block-3" width=3D"100%" border=3D"0" cellpadd=
ing=3D"10" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-ls=
pace:0;mso-table-rspace:0;word-break:break-word"><tr><td class=3D"pad"><=
div style=3D"font-family:sans-serif"><div class style=3D"font-size:14px;=
font-family:Arial,Helvetica Neue,Helvetica,sans-serif;mso-line-height-al=
t:16.8px;color:#000;line-height:1.2">
Now you have your script, you=E2=80=
=99re ready to visualize it by creating your storyboard.
=C2=A0</=
p>
Again, for more details on this, <=
a href=3D"https://www.voomly.com/_tracking/email_click/workflow_step/vmq=
mqo/bXoRaGw/aHR0cHM6Ly93d3cudm9vbWx5LmNvbS9ibG9nL2hvdy10by1tYWtlLWFuLWFu=
aW1hdGVkLWV4cGxhaW5lci12aWRlbyM6fjp0ZXh0PTItLENSRUFURSUyMEElMjBTVE9SWUJP=
QVJELC1BJTIwc3Rvcnlib2FyZCUyMGlz/dwlNzyz" style=3D"text-decoration: unde=
rline; color: #2075dc;">check out step two in the article=E2=80=A6</a></=
span>
=C2=A0</=
p>
And look, I know what you=E2=80=99=
re going to say =E2=80=A6 this sounds like a lot of work.</span=
>
=C2=A0</=
p>
Especially if you=E2=80=99re not a=
n artist =F0=9F=8E=A8

But the point here isn=E2=80=99t perfect=
ion!
=C2=A0</=
p>

Your aim is to make sure you get the PAC=
ING of your video down and better ORGANIZE your ideas and thoughts =E2=80=
=94 as well as provide other people on your team with a strong visualiza=
tion of your plans (because another thing great vid=
eos have in common is collaboration!).
=C2=A0</=
p>

So don=E2=80=99t skip this step =F0=9F=9B=
=91
Those who do live to regret it =F0=
=9F=98=94
=C2=A0</=
p>
3: Record Your Voiceover</=
strong>
You have now set strong foundation=
s for your video. Good job =F0=9F=8F=86
=C2=A0</=
p>
You have also done something the v=
ast majority of people don=E2=80=99t.
And that is why your Explainer Vid=
eo will stand out for the right reasons =F0=9F=98=8E
=C2=A0</=
p>

So you can move on to this step with con=
fidence, bringing your script to life and recording your voiceover =E2=80=
=A6 although you have an important decision to make right now =F0=9F=91=87=
=F0=9F=91=87
=C2=A0</=
p>
T=
o hire a professional or not to hire one?
=C2=A0</=
p>
Where possible, hire a pro. Not on=
ly do they have a specific skill set, but often have access to better re=
cording equipment than you do.=C2=A0
=C2=A0</=
p>

And that matters because Audio Q=
uality is one of the most important elements of your video.</sp=
an>
=C2=A0</=
p>
Studies suggest people will watch =
a video with poor lighting or a grainy image =E2=80=A6 but are soon to s=
witch off if the audio=E2=80=99s poor and hurts their ears =F0=9F=98=A7<=
/span>
=C2=A0</=
p>
4: Add Your Graphics &=
Audio
At this stage, you have *almost* a=
ll the pieces you need to create your video.
=C2=A0</=
p>
BUT in most cases, there are still=
some =E2=80=9Cextras=E2=80=9D to find=E2=80=A6
=C2=A0</=
p>
<ul style=3D"line-height:1.2;mso-line-height-alt:21.599999999999998px;fo=
nt-size:18px">
<li aria-level=3D"1">Stock images and vi=
deo</li>
<li aria-level=3D"1">Product promos</spa=
n></li>
<li aria-level=3D"1">Logos</li>
<li aria-level=3D"1">B-Roll</li>
<li aria-level=3D"1">Songs/audio files=E2=
=80=A6</li>
</ul>
=C2=A0</=
p>

It=E2=80=99s always best to collect thes=
e BEFORE you create your video. It not only saves you time but ensures y=
ou add exactly what you NEED to your end product =F0=9F=91=8D=

=C2=A0</=
p>
5: Use TOONLY To Do All Th=
is
</div></div></td></tr></table>
<table class=3D"image_block block-4" width=3D"100%" border=3D"0" cellpad=
ding=3D"5" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-ls=
pace:0;mso-table-rspace:0"><tr><td class=3D"pad"><div class=3D"alignment=
" align=3D"center" style=3D"line-height:10px"><a href=3D"https://www.voo=
mly.com/_tracking/email_click/workflow_step/vmqmqo/bXoRaGw/aHR0cHM6Ly93d=
3cudm9vbWx5LmNvbS9ibG9nL2hvdy10by1tYWtlLWFuLWFuaW1hdGVkLWV4cGxhaW5lci12a=
WRlbw%3D%3D/dwlNzyz" target=3D"_blank" style=3D"outline:none" tabindex=3D=
"-1"><img src=3D"https://d15k2d11r6t6rl.cloudfront.net/public/users/Inte=
grators/f1027de7-2038-4cb2-b32d-e3b0cf3875c1/user-6121/image1_34.png" st=
yle=3D"display:block;height:auto;border:0;max-width:490px;width:100%" wi=
dth=3D"490"></a></div></td></tr></table>
<table class=3D"text_block block-5" width=3D"100%" border=3D"0" cellpadd=
ing=3D"10" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-ls=
pace:0;mso-table-rspace:0;word-break:break-word"><tr><td class=3D"pad"><=
div style=3D"font-family:sans-serif"><div class style=3D"font-size:14px;=
font-family:Arial,Helvetica Neue,Helvetica,sans-serif;mso-line-height-al=
t:16.8px;color:#000;line-height:1.2">
Your final step is to bring all th=
is together =E2=80=A6 and it couldn=E2=80=99t be easier than with <stron=
g>Toonly=E2=80=99s Video Explainer Tool =F0=9F=9A=80=

=C2=A0</=
p>

Even if you=E2=80=99ve never made a vide=
o in your life, creating one with Toonly is a piece of cake =F0=9F=8E=82=

=C2=A0</=
p>
In fact, the software=E2=80=99s de=
signed to be intuitive, so people with ZERO video production or editing =
skills get up-to-speed in next to no time.=C2=A0
=C2=A0</=
p>
Simply choose one of Toonly=E2=80=99=
s done-for-you backgrounds, upload your voice-over and graphics, drop ch=
aracters into the scenes you select, then make rearrange as you need to.=
=C2=A0
=C2=A0</=
p>
Voil=C3=A0, you=E2=80=99re finishe=
d =F0=9F=8E=89
=C2=A0</=
p>

Not convinced? <a href=3D"https://www.vo=
omly.com/_tracking/email_click/workflow_step/vmqmqo/bXoRaGw/aHR0cHM6Ly93=
d3cudm9vbWx5LmNvbS8%3D/dwlNzyz" style=3D"text-decoration: underline; col=
or: #2075dc;">Try it for yourself for FREE with your trial today</a>.</s=
pan>
 
Not only do you get access to TOONLY but=
all the other tools under the Voomly Cloud =E2=80=94 w=
hen it comes to creating world-class explainer videos, you don=E2=80=99t=
have to look anywhere else =F0=9F=98=8E
</div></div></td></tr></table>
<table class=3D"text_block block-6" width=3D"100%" border=3D"0" cellpadd=
ing=3D"10" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-ls=
pace:0;mso-table-rspace:0;word-break:break-word"><tr><td class=3D"pad"><=
div style=3D"font-family:sans-serif"><div class style=3D"font-size:14px;=
font-family:Arial,Helvetica Neue,Helvetica,sans-serif;mso-line-height-al=
t:16.8px;color:#000;line-height:1.2">- The Voomly Team</=
p></div></div></td></tr></table>
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font-family:Arial,Helvetica Neue,Helvetica,sans-serif;mso-line-height-al=
t:16.8px;color:#555;line-height:1.2">
=C2=A9 E=
tison LLC=C2=A0
=C2=A0</=
p>

By reading this, you agree=
to all of the following: You understand this to be an expression of opi=
nions and not professional advice. You are solely responsible for the us=
e of any content and hold Etison LLC and all members and affiliates harm=
less in any event or claim.
=C2=A0</=
p>

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hrough a link in this email, you should assume that we have an affiliate=
relationship with the company providing the product or service that you=
purchase, and that we will be paid in some way. We recommend that you d=
o your own independent research before purchasing anything.
=C2=A0</=
p>

Copyright =C2=A9 2=
018+ Etison LLC. All Rights Reserved.
=C2=A0</=
p>
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