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Project: Deaf Progress

Strategic Plan - Gap Analysis

A community-focused accessibility and support initiative centred on improving communication, inclusion and independence for Deaf people. Its public-facing offer includes on-site and remote interpreting, advocacy support, employment services, Deaf culture workshops, community activities and British Sign Language classes. The organisation presents its mission as empowering the Deaf community through accessibility, understanding, education, advocacy and innovative technology, with the wider aim of helping Deaf individuals participate fully in society. From a PHC perspective, this project can be viewed as a structured service platform that connects communication support with social inclusion, employability and community engagement. Its significance lies not only in service delivery, but in reducing barriers that can otherwise prevent Deaf people from accessing healthcare, education, employment and everyday opportunities on equal terms.

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Business Information

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General Summary

The official name of our organization is Deaf Progress, registered as an NGO with registration number 12345678. We primarily operate in London and surrounding areas, with plans to expand to other regions in the UK. Our main contact is John Doe, available at contact@deafprogress.co.uk or +44 1234 567890. We aim to bridge the communication gap for the deaf community by providing accessible resources and support.

Products and Services

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Current Situation

Currently, we offer sign language classes weekly for 50 people, advocacy workshops monthly for 30 people, and peer support groups bi-weekly for 40 people. Our biggest constraint is funding, which limits our service expansion and staffing.

Future Vision

In the future, we envision expanding our services to include advanced vocational training programs. We aim to increase our outreach by 20% in 6 months and establish partnerships with at least 5 new organizations within 12 months to enhance our service delivery.

How Do We Get There?

To achieve our vision, we need to secure additional funding, recruit skilled volunteers, and enhance our digital presence. Forming partnerships with local schools and NGOs will also be crucial in expanding our reach and services.

Premises and Equipment

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Current Situation

We operate from a designated office space in London, equipped with PCs, mobile phones, a printer, and monitors. Our PCs and mobile phones are reliable, but we need additional monitors and a new printer. Electricity and internet are stable with occasional outages.

Future Vision

Our ideal operating base in 6 months would be a shared centre with adequate facilities. We aim to improve workspace functionality by acquiring more desks, chairs, and a lockable cabinet.

How Do We Get There?

To achieve this vision, we will seek funding to upgrade our equipment and improve our office infrastructure. We will also explore partnerships to secure a shared centre for operations.

People

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Current Situation

Our team includes key roles such as John Doe (Leader), Jane Smith (Admin), Emily Brown (Outreach), Robert Green (Finance), and Lisa White (Volunteer Coordinator). We have about 15 active members weekly, with skills in advocacy, fundraising, admin, and IT support.

Future Vision

We aim to build a well-rounded team by acquiring skills in counselling and healthcare links. Additional training in case management and fundraising will be essential for our growth.

How Do We Get There?

We plan to recruit individuals with the needed skills and provide training in case management and fundraising. Prioritizing funding for roles such as outreach coordinator, counsellor, and advocacy officer will enhance our service delivery.

Finance

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Current Situation

Our current income is mainly from donations and grants, averaging £5,000 monthly. Fixed monthly costs include rent (£1,500), internet (£200), and transport (£300). We keep records of all transactions, which are managed by our finance manager.

Future Vision

Our ideal 12-month budget is £100,000 to cover all operational and program expenses. An additional £1,000 monthly would significantly impact our program costs.

How Do We Get There?

We will continue to pursue grants and expand our fundraising efforts. Demonstrating good governance through detailed reports and beneficiary confirmations will help attract more donor support.

Marketing

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Current Situation

We engage with our audience using WhatsApp, Facebook, and community meetings. Our assets include a logo, photos, and beneficiary testimonials. Our current message to donors highlights the empowerment of the deaf community through their support.

Future Vision

We aim to strengthen our marketing efforts by leveraging digital platforms and hosting quarterly awareness events to increase engagement with our audience.

How Do We Get There?

Enhancing our digital presence and organizing community events will help us reach a wider audience. Building partnerships with local schools and NGOs will further amplify our outreach efforts.