Why PHC Can’t (and Won’t) Attract Venture Capital

What happens when a purpose-driven model meets a profit-driven mindset?
A very short conversation.

  • VC: “How much are you looking to raise?”
    David: “As much as we need to stay cashflow positive.”

  • VC: “And what’s the ROI?”
    David: “No Return On Investment in the conventional sense. You make the money available. We only draw what we need. And once the model becomes sustainable, we return what we used - from surplus revenue.”

  • VC: “Ah, surplus! So, how much equity can we take so we can access that profit?”
    David: “We don’t offer equity. There’s no point. Money flows through the system, leanly, to cover the people doing the work: PHC staff, project Ambassadors, and the Share Pots for humanitarian projects.”

  • VC: “Then how do you, as the founder, make money?”
    David: “Same as everyone else in the system: hourly rate for a job well done. I typically handle a portfolio of 6 projects —
    • 1 full commercial at full rate
    • 2 governance-type projects at half rate
    • 3 humanitarian projects (like TTGD) at 10%, or pro bono

  • VC: “What the hell...”
    David: “Thank you for your time.”

Supporting TTGD and Humanitarian Leadership

The TTGD Programme represents the leading arm of PHC Humanitarian projects, with early-stage leaders working under intense pressure to develop critical pilot projects while PHC’s commercial funding streams are still being established. To support this, we are inviting contributions to a Benevolent Fund from a group of Founding Benefactors. These contributions will enable controlled release of accrued Time Chunk earnings to those in essential roles, providing a modest but vital financial lifeline to keep the PHC Service functioning.

Contributions may be small or large. What matters is collective intent. Our goal is to raise a standby amount of £35,000 to cover a worst-case six-month development window. However, it is important to understand that this money will be used gradually and sparingly. Even if we were to raise the full amount tomorrow, only a small fraction would be immediately drawn. That’s why pledges are just as valuable as up-front donations: they indicate that the funding is available when needed - next week, next month, or possibly not at all, depending on how quickly PHC gains traction.

All Benefactors will receive regular communications on how the fund is being used, with transparent reports showing how Time Chunks have been released and to whom. And where possible, early contributions will be returned to supporters in line with PHC’s principle of shared responsibility and sustainability.

Our Table of Benefactors (Not all heroes wear capes)

These individuals and organisations provided essential bridge funding during the 2025 launch of PHC Service. Their support helped turn years of development into real-world impact.

Name Region Pledged Contributed Date Taken Date Returned
Tahira Amir Khan Singapore - £250 Jul 2025 -
Benefactor 2 [pledges are important too] United Kingdom £750 - - -
Benefactor 3+ [our target 6 month buffer is £35,000] [anywhere! Humanity is Global] £34,000 - - -

All contributions are returnable (we insist) from surplus and tracked transparently. If it turns out that no 'suprplus' ever transpires, then no returns will be made, and that's the risk. But at least if that happens, we can all feel proud that we gave it our very best shot.

So, if you're feeling inspired:

Bank Name: Tide
Account Name: Order Efficiency Limited
Account Number: 27104787
Sort Code: 04-06-05
SWIFT: CLRBGB22
IBAN: GB20 CLRB 0406 0527 1047 87

Remember to send an email david.winter@order-efficiency.com to let us know how much you contributed (or pledged), so we can send our 'thank you' and add you to the list.

Contact:

David Winter
PHC Consortium
david.winter@order-efficiency.com
https://order-efficiency.com

Keywords: PHC Review, Project Viability, Risk Snapshot, LMICs, Donor Readiness, Emerging Markets