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project_id: 464 - The Matrix Programme - Concerns (7)





Concern #485 - Communication Strategy Insufficient for Scale and Complexity

Project:
464 - The Matrix Programme

Description:
Large transformations require sustained, targeted communications. Without it, misinformation spreads, resistance increases, and local teams create their own narratives and workarounds.

Desired Outcome:
A structured communication plan supports understanding, engagement, and two-way feedback across all organisations and user groups.

What Could Go Wrong:
Stakeholders feel ‘done to’; rumours dominate; adoption drops; training attendance and readiness decline; escalation comes late.

Current Situation:
The programme spans many organisations and user groups, requiring consistent messaging and feedback mechanisms.

Action Strategy:
Create a comms plan by audience; provide regular updates, FAQs, and decision rationale; use local champions; track sentiment and engagement metrics; act on feedback.

Concern Category:

Location:

Analysis: Not available

Snapshot History
C485_260216.pdf

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